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The value of Digital Marketing is rising in the finance industry and is bound to rise. In the past, the financing industry has been shateringly slow in adapting to all of the changes of digital marketing. But with clients moving to online platforms to cater their demands of banking and finance, many financing companies are now changing their online behavior.
Financial organizations are slow to adapt the Digital media change. There are numerous insurance companies and finance institutions following the set ways to do things. This kind of is because initiating any action will require a lengthy process and more time. Therefore, many organisations drop the idea of adding Digital Marketing to their strategies. Therefore, the current scenario is they are really way behind the ones that happen to be digitally equipped.
As the digital world is growing faster every day, new advancements in technology imply that all companies that are reliant on customer retention, acquisition, and expanding great customer relationships need to keep up. This kind of is especially useful for finance institutions which are seriously dependent on retention rates and referrals.
Because the characteristics of financial institutions is rigid, they can be unwilling to improve but the fact is that companies that adapt to these changes will thrive and those that don't will have to fight for survival.
Social Media Transformation
Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media data to help people get access to credit or even simply open a bank account. Social media can even impact your ability to get a loan. Integration is happing so quickly, it is possible to argue that social media platforms may be the banks of the future.
Email marketing enables you to cost-effectively communicate with a distinct audience in a way that’s immediate and relevant, by providing them with an option to receive email alerts expressly tailored to their interests. It's a great way to facilitate cross-selling opportunities, tell them about new product and service offerings, and drive customer retention initiatives that create additional business as well as lead to referrals through social networking.
Video is the future of content marketing and there are some great examples of strategic users of video marketing in financial services. According to a report from Cisco, by 2017, 69% of all consumer Internet traffic will be video. It’s a naturally engaging medium with the potential to generate huge reach. Storytelling is the essence of any effective video. Stories engage audiences and make them more willing to share the content. But what many financial services firms don’t realize is that they are sitting on great stories. After all, most people want to know how to make more money!
Search Engine Optimization
The finance industry is by far the most competitive sector on the INTERNET. According to Forrester Research, people prefer to search on the INTERNET before making any decision on financial services or product. You want your financial services firm to come up first when those searches are carried out. The best way to do that is to invest in a search engine optimization—or SEO—plan for your company.
Social Media Marketing
Social media presents opportunities for financial institutions to generate meaningful connections with customers and members, attract desirable consumers and achieve ongoing business initiatives. So how can the financial services industry use social media marketing to personally engage customers and drive business benefits? Financial services firms can take the opportunities from social media by first understanding their social audiences, mapping customer needs to a meaningful social experience and ensuring that their organization has the right capabilities to deliver every time.
Customer Relationship Management (CRM)
Customers belief that banks and other financial services providers have poor ethical and moral standards means that their reputation perceptions have dropped considerably, especially in the wake of the 2008 banking crisis. And growing number of customers expect real-time responses from their service providers. When customers are not happy with the service they are receiving and want to vent their frustration, they increasingly turn to public channels, aware that no company wants the negative publicity. Thus more and more financial companies are adding social media (usually Twitter and Facebook pages) as a permanent channel for retail customer interaction, fully integrated into Customer Relationship Management (CRM) systems.
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