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There is a difference between marketing to a business and marketing to a consumer, believe it or not. B2C marketing differs from B2B marketing in a number of key ways, one being that it often depends on campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value.
The traditional consumer buying process
The business enterprise model used to be a pretty universal term. The same skeleton applied to many businesses, and it involved a customer becoming aware about a product (billboard, print ad, yellow pages, etc. ), speaking to the seller and thinking their purchase over for days (or weeks) after getting a quotation, and (hopefully) an final purchase. That process could drag on and on, decreasing the possibilities of a sales with each and every passing step of the linear path.
Simplified By Digital Marketing
Luckily for both businesses and consumers, that changed as technology and digital methods evolved, streamlining every step of user behavior and the business model. Right now, if someone needs something, they can go online, find just what they're looking for, and also have it in just one day. Or perhaps, if someone is interested in a product or service, they can research online, read reviews from other customers, and watch product demonstrations before making a purchase.
It's that kind of accessibility that has transformed the business model from its traditional and thready path into a constantly moving target with search and digital marketing in the centre.
HOW WE APPROACH IT.
Social media marketing
We will tailor Social Media Marketing strategies specifically conceived for your brand and your audience
Moosocialplus influence marketing drives more than brand awareness, it drives action. Our Influence Marketing Services deliver real results.
PPC & Re-target marketing
Our team develops custom solutions for Intranets & Extranet development, Sharepoint integration and knowledge management.
SEO & Search Marketing
Did you know: 78% of local mobile searches result in offline purchases.So are you found when consumer search for your business category?
Sales funnel marketing
A sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. A sales funnel is divided into several steps, which differ depending on the particular sales model.
Conversion rate Optimiztion
Within the previous few years, mobile queries have exceeded desktop queries. Now, Google factors mobile-friendliness into their algorithm. 77% of customers read online reviews before making a selection, 3 million marketers use}Facebook to reach their customers, 93% of purchases made by online shoppers are influenced by social media, 50% of consumer who conducted a local search on their smartphone visited a store within a day and 34% who search on computer/tablet did the same. online sales from cyber Monday lead $3 million in 2015-the list goes on.
What all of these statistics show is that as consumer behavior has improved, so has the business model. As your competition makes up about that and works their marketing budget around digital efforts, so should you.
Who Has to Adapt
Every single business and/or brand can and should adapt to the growing necessity of digital marketing, firstly because it offers multiple opportunities for advancement, secondly because your audience will gain from an online existence.
What many people are unsuccessful to realize is that anyone can enter world of digital marketing and find significant success. Brick-and-mortar businesses, mom and pop retailers, and other traditional businesses often express hesitancy towards digital marketing, and it makes sense. Can i little shop out-do a big company? How can a tiny brand compete with larger brands with much bigger funds?
Despite how it may seem, there are ways that small businesses can not only leave their footprint online, but meet their audience/clientele where they're at. Yes, digital marketing encompasses vast arrays of strategies and practices, and some of them are simply perfect for the small business owner.
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